Under an unusually tight timeline from our client, Strategic Direct, we converted their catalog-based sales incentive program (published three times per year for the Computer Products Division of Fuji Photo Film USA, Inc.) into a 24/7 web-based application serving over 1,000 members. Since launching the site in July 2004, Avity has continued to work with Strategic Direct to add new promotional and administrative features to improve the performance and efficiency of the program. The extensive web-based administrative backend allows Strategic Direct to easily update and manage member accounts, merchandise inventory and all facets of order fulfillment and program reporting.